Lingscape data-driven profiling to uphold continuous engagement
CMRS x Lingnan University
CMRS x Lingnan University
Outcome:
CMRS x Lingnan University
LingScape, our chatbot game on Facebook and Instagram, brought us to top admission growth among JUPAS participating institutions in 2022.
LingScape offers students a comprehensive view of LingU while acquiring insights into their interests and preferences. With these insights, we encourage year-long engagement, turning the experience from a one-time "Virtual Info Day" into a continuous campaign that keeps students engaged throughout the year.
Acquisition | Engagement | Interactive Experience
Virtual reality enhancing your school visit experience
CMRS x Lingnan University – “Who stole my notes?”
CMRS x Lingnan University – “Who stole my notes?”
Outcome:
CMRS x Lingnan University – “Who stole my notes?”
We transformed JUPAS information day into an immersive Gamified virtual tour delivering a remarkable +12% admission applications on specific programmes despite pandemic challenges.
Through detective-game styled, we created an exciting virtual environment that not only replicated the essence of our physical university tour but also offered an enhanced level of engagement to DSE students.
Digitalization | Engagement | Interactive Experience
Accelerating ticket sales through a seamless Digital Customer Experience
CruiSo x NP360 - Embark on a Spectacular Journey with NP360
CruiSo x NP360 - Embark on a Spectacular Journey with NP360
Outcome:
CruiSo x NP360 - Embark on a Spectacular Journey with NP360
With border reopening, we need to shift our focus to Tourist instead of relying on locals.
PROSPECTING WITH SOCIAL CONTENT
We recognized the influential role of social media and leveraged its vast reach with behavior intent to enhance our prospecting efforts about NP360 as irreplaceable destination for traveling in Hong Kong. Native language was created to enhance the relevancy and connection.
IN-TRIP REMARKETING
Geographical specific remarketing with in-trip location exposure to capture the interest tourists during their trip in Hong Kong. Cross channels remarketing to grasp every moment, from search to social, of the tourists on their mobile.
Consumer Centric | Cross Border | Performance Marketing
Jingling tips for your safe trips
CMRS x MTR Incident handling campaign
CMRS x MTR Incident handling campaign
Outcome:
CMRS x MTR Incident handling campaign
We transform rigid dos and don’ts into melodic choreography to guide passengers on how to stay safe in an emergency during their journey.
Incorporating music into educational material enhances engagement and, as a result, significantly exceeded our anticipated viewership.
Engagement | Video
Socialising SEO articles through timely content
CruiSo x FWD
CruiSo x FWD
Outcome:
CruiSo x FWD
Our approach is to increase site traffic through relevant and timely social content that promotes SEO articles, enhancing social engagement. Aligning posts with SEO articles improves attention and discussions, expanding reach and boosting site traffic. Additionally, we provide SEO research and content creation support to optimize content and improve search engine rankings.
Content Creation | SEO | Social
Celebrate with Unforgettable Moonlit Memories
CruiSo x Johnnie Walker MAF Campaign
CruiSo x Johnnie Walker MAF Campaign
Outcome:
CruiSo x Johnnie Walker MAF Campaign
Immerse yourself in the enchanting collaboration with 5 celebrities - Will Or, Yan Ting, Laiza, Spoon Chan & Sue Chang- to inspire people to celebrate the Mid-Autumn Festival with the finest scotch whisky and their loved ones. We asked these celebrities to share their warm memories of enjoying the festive moon, and their stories deeply impressed us. Through their behind-the-scenes tales of bonding with family and friends, we uncover the true essence of the festival. Join us in creating cherished moments with Johnnie Walker Blue Label, embracing the magic of the Mid-Autumn Festival and the joy together.
Content Creation | Engagement | Influencer Marketing
Consumer-centric
Mastermind
Redefining
Savvy