To celebrate the Year of the Dragon, ELEMENTS Mall launched a campaign showcasing stunning dragon art piece, aimed at increasing awareness and driving foot traffic.

LEVERAGING DRONE TECHNOLOGY TO CAPTURE STUNNING DRAGON ART

The creative concept centered around highlighting the extraordinary powers of dragons—known for their ability to fly, breathe fire, and possess immense strength and intelligence—was visually brought to life through drone video shooting.

Drones captured the art pieces from unique angles, illuminating their intricate designs under shimmering golden lights and providing an immersive exploration of the artistic spaces.

Collaborating with a bamboo artist, the campaign featured exquisite floral designs that enhanced the visual experience. Each drone shot transitioned through these installations, portraying a magical transformation in which a golden dragon emerged from the artwork, symbolizing blessings for the Year of the Dragon.

To maximize reach, the campaign utilized social media platforms by sharing video teasers and collaborating with local influencers. This strategy generated excitement online and successfully attracted visitors to the mall. Ultimately, the campaign transformed a traditional art display into a dynamic visual experience, reinforcing the power and magic of the dragon in Chinese culture and resonating with audiences both in-person and online.