This campaign reimagines HKDPB's longstanding mascot, Ah Po, as a heroic figure equipped with upgraded tools, symbolizing improved savings security. This creative idea serves as a powerful visual metaphor that effectively conveys the message of increased deposit protection to the community, making financial security relatable and engaging. By leveraging this innovative approach, we aim to boost brand advocacy and connect meaningfully with our audience.

ENGAGING AUDIENCES ON SOCIAL MEDIA PLATFORMS

Through the creation of multiple engaging posts on Facebook and Instagram, the campaign fosters interaction and maintains audience interest, ensuring a dynamic connection with the community.

MAXIMIZING REACH: THE POWER OF TV, VIDEO PLATFORMS, AND WEBSITES

To achieve maximum visibility, we harness the power of various advertising channels. This includes strategic placements of television ads and engaging video content on platforms like YouTube. Additionally, targeted online ads on relevant websites will direct traffic to informative resources about deposit protection, ensuring that the message reaches those who need it most.

ENGAGEMENT TATICS TO FOSTER COMMUNITY INVOLVEMENT

Mobile Engagement: We created a mobile truck that travels to various parts of the city, engaging the public through interactive games. This approach fosters better engagement and brings us closer to the audience.

Gamification & Public Interaction: We introduced gamification elements and community activities that encourage public participation, reinforce the message, and ensure a memorable experience.