CAPTIVATING INSURANCE EDUCATION THROUGH STORYTELLING AND VISUAL DIVERSITY

To enhance public understanding of insurance, we partnered with role model Miss Lulu Kai, casting her as 'Master Koi Sai Po' in an episodic edutainment video series set in the "INSUR-niverse." A series of thematic videos, consisting of four episodes, has been launched to great acclaim.

By weaving a captivating narrative and employing diverse visual styles, the videos follow Master Koi Sai Po's journey as she travels through various worlds to educate viewers about insurance. This innovative approach effectively captures the audience's attention and enhances their overall viewing experience.

ELEVATING THROUGH AN IMMERSIVE OFFLINE TREASURE HUNT GAME

Building on the success of the 'Master Koi Sai Po' video series, we elevated the insurance education experience by launching an offline Treasure Hunt game.

In this interactive challenge, participants are tasked with hunting down the missing pieces of (蓋世保鑑) scattered throughout the city. The final piece involves a Q&A session, where players must seek answers at designated locations.

This engaging, real-world treasure hunt not only deepens audience involvement but also drives increased traffic and interest in our insurance education initiative. By seamlessly blending digital and physical elements, we created a unique and memorable experience that allows participants to apply their newfound knowledge in a fun and dynamic way.