Moxy, a blockchain-based platform specializing in on-demand esports, has officially established its first office in Hong Kong. Our primary goal was to generate significant buzz around Moxy's entry while effectively showcasing its innovative platform to both industry professionals and the general public.

 A STAR-STUDDED STRATEGY : ELEVATING MOXY WITH NOLAN BUSHNELL

To maximize visibility, we orchestrated a multifaceted strategy that included inviting Nolan Bushnell, co-founder of Moxy and founder of Atari, renowned as the "father of electronic gaming." His involvement was crucial in attracting substantial media interest. Our approach comprised several key initiatives:

Launch Press Event: Introduced Moxy to key media and industry stakeholders to generate excitement and engagement

Interviews with Renowned Media: Engaging influential outlets to amplify our reach 

Keynote at Cyberport's Digital Entertaining Leadership Forum and Cyberport Career Fair: Nolan Bushnell was positioned as a keynote speaker, emphasizing the intersection of gaming and technology 

Content Creation: Developed engaging content and post-event releases to enhance distribution and audience engagement

A SPOTLIGHT ON INNOVATION AND COLLABORATION

Our strategic approach not only generated significant media attention but also received positive feedback from industry professionals. This partnership highlighted Moxy and Cyberport as leaders in innovation, showcasing our agency's ability to deliver impactful marketing campaigns.