ADDRESSING A COMMON OVERSIGHT IN AN ENGAGING WAY

We propose a more positive and engaging approach to convey crucial safety information in response to service disruptions, which can be unsettling for passengers who may not always be aware of alternative options or emergency procedures.

VIDEO-POWERED SAFETY PROTOCOLS : INFUSING RHYTHM AND EMOTION

Rather than presenting rigid do's and don’ts, we aim to transform the messaging into a melodic choreography with music and movement, creating a relaxed and joyful atmosphere that makes passengers more receptive.

We have transformed traditional safety guidelines by converting rigid dos and don’ts into catchy jingles and dynamic video content, creating an immersive experience for passengers. By leveraging multimedia storytelling and creative content marketing, we effectively guide passengers on how to stay calm and safe during emergencies. The integration of music and visuals enhances engagement and fosters a deeper emotional connection, resulting in viewership that significantly exceeded our expectations. This approach employs various digital platforms and social media strategies to amplify our reach and ensure that safety messages resonate with our audience. Music and dance moves serve as intriguing elements to capture attention. The vibrant energy of Can-Can choreography symbolizes the freedom for passengers to travel assuredly after assessing traffic updates through a QR code linked to the MTR Mobile app.

SEAMLESS TECHNOLOGY INTEGRATION

Providing easy access to safety guidelines via QR code is a smart way to leverage digital technology. This seamless integration enhances the user experience and complements the upbeat tone, making essential information readily available to passengers. By utilizing mobile technology and instant access, we ensure that passengers can quickly find the information they need, promoting a safer and more enjoyable journey around Hong Kong.