As part of its commitment to promoting well-being, especially among the younger generation, RTHK is actively broadcasting sports programs, such as the Inter-Secondary School Track and Field Competition, to boost interest in sports.

EMPOWERING LOCAL HEROES : ANIMEFICATION OF STUDENT ATHELETES

To resonate with the community, the campaign transforms local student-athletes into anime characters using Generative AI, tapping into the younger generation’s love for anime. This innovative approach aims to glorify their accomplishments and inspire community pride.

The initiative fosters a healthier lifestyle and enhances engagement while celebrating student-athletes' achievements, motivating them to reach the international stage.

By creating anime characters that represent these athletes, the campaign seeks to generate excitement and build a dedicated fan base, further connecting the community with its local heroes.